Innovative Dental Marketing Ideas to Grow Your Practice – Gayle Reynolds

 

What’s the best way to bring new customers to your dental practice and keep?

How do you keep happy customers coming back – and build your reputation in your community and online? In this post, we’ll share all the secrets of dental marketing to help your practice thrive.

Dental marketing includes everything from Google Ads and SEO to email marketing and customer loyalty campaigns.

There’s a lot of ground to cover, so we’ve summarized the list into 15 marketing ideas to help your dental practice grow.

Dental Marketing Ideas and Strategies

1. Create a patient referral system for word of mouth marketing.
2. Create a neighborhood email newsletter
3. Run local Facebook ads
4. Send appointment reminders and welcome emails
5. Target your ideal customer with Google Ads
6. Add location and call extensions to Google Ads
7. List your business for local SEO
8. Set up local search ads for better dental marketing
9. Engage with clients on social media
10. Collect positive online reviews from your patients
11. Attend and sponsor local events
12. Use videos for better dental marketing
13. Advertise on Waze to reach local customers
14. Use Facebook Remarketing to create repeat customers
15. Always include a CTA

1. Dental Marketing Company Patient Referral System

The best way to get new clients? From existing ones.

Think about it. Which do you trust more: an ad you see on Google, or a recommendation from a close friend?

You probably chose the second option, and you’re not alone. In fact, 92% of consumers say they trust referrals from their peers, and 74% say that word of mouth is a key influencer in their purchasing decisions.

So, how do you get those word of mouth referrals?

It starts with providing a great service that your customers will want to talk about. That means including the little details, like welcome emails and offers for new clients or extra special customer service.

But if you really want to boost word of mouth marketing for your dental practice, then a patient referral program is a useful shortcut.

A referral program is meant to incentivize your customers to spread the word about your business. To set up a successful program, you’ll need to provide an incentive that’s relevant to your clientele.

It could be a coupon for a free cleaning or percentage off their next visit. If you notice any of your services are in particularly high demand – say, teeth whitening – you could offer a discount for that particular service as well.

Once you’ve determined your incentive, it’s time to advertise. Don’t just tell your customers about it; provide cards, emails, and social media updates to keep your offer fresh in their minds.

With the right motivation, word of mouth referrals will become a steadfast pillar of your dental marketing strategy.

2. Dental Marketing Email Newsletter

You probably already use email to set up appointments, offer different times, and even handle billing.

You can also use email to create a neighborhood newsletter; it will further grow the sense of community and keep your clientele up-to-date on any news or promotions, as well as highlight any of your company’s activity in the community.

But your dental marketing strategy doesn’t just work by reaching out to individuals. You also want to create a sense of community and show that your dental practice is a vital part of life in your town or city.

Which brings me to our next dental marketing idea: a neighborhood newsletter.

Here are some suggestions for what to include:

• Local news, especially if your dental practice gets involved in community events
• Quick dental health tips
• Tooth-healthy recipes or tips, especially for seasonal events
• Special offers or promotions
• New services available, and other updates on your business such as interviews with your staff.

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